Retail | Multi-site Business | 50 employees | Employer Branding & Recruitment Support
A growing retail business was struggling to attract quality candidates for key leadership roles across its stores. Despite offering a supportive culture, employee benefits and development opportunities, the business wasn’t standing out in a competitive hiring market.
Amplify HR partnered with the leadership team to strengthen their employer brand, improve recruitment messaging and create a more structured attraction strategy.
Key Outcomes
- Successfully filled four leadership roles from a stronger candidate pool
- Improved quality and alignment of applicants
- Increased confidence and consistency in recruitment processes
- Developed a clearer employer value proposition (EVP)
- Created a roadmap for longer-term employer brand improvements
The Challenge
This family-owned retail business had built a positive workplace culture and strong customer reputation, but recruitment was becoming increasingly difficult — particularly for Store Manager and Assistant Manager roles.
Their existing job ads focused heavily on tasks and experience requirements, without clearly communicating:
- what it was like to work in the business
- opportunities for growth
- team culture and values
- employee benefits
The careers page was also outdated and lacked engaging content, making it harder to connect with candidates in a highly competitive retail hiring market.
Leadership recognised they needed a more proactive and strategic approach to attracting and engaging the right people.
What We Did
Amplify HR delivered a targeted Employer Branding and Recruitment Support project designed to improve candidate attraction and strengthen the business’s hiring approach.
This included:
- Rewriting job advertisements to better reflect the business culture, career pathways and employee experience
- Tailoring messaging for different candidate groups, including emerging leaders, experienced retail managers and entry-level applicants
- Reviewing and redesigning the careers page structure to create a more engaging candidate experience
- Providing recommendations for stronger employer branding content, including employee stories, workplace benefits and team imagery
- Developing a multi-channel attraction strategy across SEEK, LinkedIn, social media, referrals and in-store promotion
- Creating an Employer Value Proposition (EVP) framework to help the business consistently communicate why people choose to work there
- Providing employee survey questions and recommendations to support future EVP development and employer brand positioning
The Outcomes
The refreshed recruitment approach delivered immediate improvements in both candidate quality and hiring confidence.
Recruitment Outcomes
- Four leadership roles successfully filled within one month
- Improved quality and alignment of candidates applying for management positions
- Increased engagement from applicants during the recruitment process
- More informed candidate conversations and stronger cultural alignment during interviews
Leadership & Process Improvements
- Greater confidence within the leadership team when hiring and promoting opportunities
- More consistent recruitment messaging across platforms and job advertisements
- Clearer structure and tools for future recruitment campaigns
- Improved visibility of the business’s culture, values and employee benefits
Lasting Business Impact
What started as an urgent hiring challenge became an opportunity to strengthen the business’s employer brand and recruitment foundations for future growth.
The business now has:
- a clearer and more consistent employer message
- improved recruitment tools and processes
- a stronger platform to attract and retain quality team members
- a roadmap for continuing to build their employer brand and employee experience
“Working with Amplify HR was a great experience. They quickly got us back on track and their professional input made a big difference. Thanks to the job ads Amplify HR created, we successfully recruited four new team members from a strong pool of candidates. We found Amplify HR knowledgeable and easy to work with, going above and beyond to offer valuable advice, which has led to some great results.”
Facing hiring challenges in your business?
Attracting the right people starts with clearly communicating what makes your workplace different. We help growing businesses improve recruitment, strengthen employer brands and build teams that support long-term growth. Book a free discovery call today.
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