Amplify HR helps small and mid-sized businesses build workplaces that engage and inspire.
Based in Sydney, we provide outsourced HR, fractional HR and people and culture support for growing businesses across Australia. We help you get the basics right, stay compliant, hire well, develop your team and create a culture people want to be part of.
We work with business owners and leaders who care about their people, but do not always have the time, systems or in-house HR support to manage everything properly.
In this short video, our Founder Karen Kirton shares who Amplify HR helps, how we work, and what you can expect from us.
When your business grows, people issues become more complex.
You may be hiring more often, managing performance concerns, updating contracts and policies, building leadership capability, or trying to keep your culture strong through change.
That is where we come in.
Amplify HR gives you practical HR for small business in Australia. We can support you as your outsourced HR team, your fractional HR partner, or through a focused project to build the people and culture systems your business needs next.
We are a good fit if you:
We do not just give advice from the sidelines.
We work alongside you to understand your business, your team and what is getting in the way. Then we help you put practical solutions in place.
Depending on what you need, we can support you through:
Ongoing, on-demand HR support when you need a trusted HR partner to answer questions, review documents, guide tricky conversations and keep things moving.
A regular HR partner working with you each month, without the cost or commitment of hiring an internal HR person.
Focused projects to build the systems, processes and leadership practices your business needs to grow.
A focused 3-month project to build the people and culture foundations your business needs to grow. It is ideal if you are scaling, changing, or need to get your HR structure, systems and leadership practices in better shape.
Our work is built around our Find Grow Keep® methodology.
It is a simple way to look at what every growing business needs from its people practices.
Attract the right people with clear roles, strong hiring processes and an employment offer that helps the right candidates see why they should join you.
Give your team the clarity, feedback, development and leadership they need to do great work.
Build a workplace where good people want to stay, contribute and grow with the business.
This approach helps us look at the whole employee experience, from recruitment through to retention, so your HR foundations support your business goals.
When you work with Amplify HR, you are not passed around a call centre or given generic advice.
You work with experienced HR consultants who take the time to understand your business, your people and what is actually happening day to day.
We bring decades of hands-on experience across HR compliance, recruitment, leadership, performance, culture and change. More importantly, we help you turn advice into action.
Think of us as your practical people partner: ready to guide you through tricky moments, build better systems and help your team do their best work.
We bring compassion, respect and real conversations to our work. HR is about people, so we keep it practical, kind and clear.
We keep learning so we can bring current, useful knowledge to your business and your team.
We build trust in the small moments. You can expect openness, honesty and support that feels like we are working arm-in-arm with you.
We get stuff done (GSD). We are here to help you take action, not leave you with a long list of things to work out on your own.
Amplify HR is based in Sydney and works with small and mid-sized businesses across Australia.
We provide outsourced HR, fractional HR and people and culture support to businesses in Sydney, with remote-friendly support available across Australia.
For Sydney-based businesses, we offer practical HR consulting, outsourced HR and fractional HR support, with the option of in-person support when required.
We support businesses in Melbourne, Brisbane and Canberra remotely, with on-site support available by arrangement.
Many HR matters can be handled effectively online. We use clear communication, practical tools and regular check-ins so you feel supported wherever your business is based.
As partners in the global Buy1Give1 initiative we give back in meaningful and impactful ways, tying our everyday business activities to giving to projects aligned with the United Nations’ Sustainable Development Goals of ending poverty, fighting inequality and injustice, and tackling climate change. Our focus for this year is on giving to causes supporting No Poverty, Zero Hunger and Quality Education. We track this as one of our business KPIs and share with our clients how they are helping us to impact the world.
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We believe that effective HR solutions should be more than just good advice—they should deliver real, tangible results. Our clients come to us for dedicated, flexible support tailored to their unique needs and challenges. By blending our proven methodologies with a hands-on, personalised approach, we help build teams and workplaces that engage and inspire.
“Amplify HR brought our HR system up to date and provide advice swiftly. They are super knowledgeable, friendly and great to deal with.” — Lauren Dukino
“Throughout our partnership, Amplify HR has consistently provided accurate advice, efficient response times, and a personalised service.
They are more than HR specialists—they take the time to understand you and your business. Working with the Amplify HR team is always a pleasure.” — Michele Danecek, Business Manager
“As a growing start-up expanding into Australia, we needed to quickly set up compliant HR foundations. Amplify HR made it seamless.
Robyn has been absolutely amazing, highly knowledgeable, responsive, and a pleasure to work with. She got everything in place while we stayed focused on delivering our product during a busy growth phase.
Highly recommend Amplify HR as a trusted HR partner.” – Mike Reily, CEO
Outsourced HR gives you access to HR support when you need it. It is useful for day-to-day questions, compliance support, document reviews and practical advice.
Fractional HR is more structured. You have a dedicated HR partner working with your business for a set amount of time each month. It is a good option when you need regular HR leadership but are not ready to hire someone internally.
Yes. Amplify HR is based in Sydney, and we work with clients across Australia, including Melbourne, Brisbane and Canberra. We can support many businesses remotely through phone, video and online tools.
We will agree on a start date together based on your priorities and urgency.
During onboarding, we:
If you have an urgent employee issue, we can prioritise support quickly
We usually work with small to mid-sized businesses, often with around 10–100 employees. These businesses are often growing, changing, or reaching the point where people matters are becoming harder to manage without proper HR support.
The cost depends on the level of support you need. Some businesses need occasional advice, while others need regular ongoing HR support. The best place to start is a discovery call so we can understand what is happening in your business and recommend the right option.
Yes. Many of our clients come to us because they do not have an internal HR person. We can act as your HR partner and help you put the right foundations in place as your business grows.
