Amplify HR team discussing a culture and innovation project in our Sydney office

Case Study: Building a Culture That Enabled Innovation and Growth

A technology-focused organisation with around 40 employees was ready to innovate under a new CEO and senior leadership team.

But there was one roadblock: the culture wasn’t ready for change.

Amplify HR was engaged to assess and address the organisation’s People and Culture gaps. Using our Find Grow Keep methodology, we built and implemented a practical action plan that, over time, transformed engagement, enabled innovation, and created a sustainable, high-performance culture — even through the challenges of COVID-19.

The Challenge: Culture Blocking Innovation

The new CEO and leadership team had ambitious goals for business transformation and innovation. But employee feedback was clear — the workplace culture needed work. An initial engagement survey confirmed this, with just 2 out of 10 cultural dimensions scoring above benchmark.

The business recognised that if it wanted to attract top talent, improve collaboration, and innovate, it needed to start with the foundations: employee experience, leadership, and communication.

Our Solution: Data-Driven Culture Strategy

Amplify HR led a multi-step approach to uncover and address the barriers to progress:

  • Conducted an employee engagement and satisfaction survey to measure the current cultural baseline.
  • Ran employee focus groups to gather open, honest insights and ideas for improvement.
  • Used our Find Grow Keep framework to develop a People & Culture action plan that prioritised 20 clear initiatives, including:
    • Fixing urgent compliance issues
    • Introducing structured performance discussions
    • Launching new learning and development programs
    • Opening new communication channels
    • Creating processes to foster collaboration and innovation

The Results: Culture Shift That Delivered Measurable Change

Innovative businesses need more than great ideas — they need the culture to support them. By investing in people and building the right foundations, this organisation created a high-trust, high-performance environment that enabled transformation and future growth.

  • Survey improvement from 2/10 to 6/10 and then 10/10 areas above benchmark within two years — including gains across leadership, communication, growth, and change management.
  • Five years on, every survey category remains above benchmark, proving sustained impact and a lasting cultural shift.
  • Reported benefits included:
    • Lower staff turnover
    • Fewer formal grievances
    • Higher innovation and faster service development
    • Better quality hires
    • Greater openness to change across the business

All of this was achieved while navigating the disruption of the COVID-19 pandemic — reinforcing the strength and resilience of the culture that was built.

Business Impact

What began as a workplace culture refresh evolved into a long-term strategy that unlocked the business’s ability to adapt, grow and innovate. With a stronger culture and clear people processes in place, the organisation now has the confidence to scale, experiment, and lead — with its people behind it every step of the way.

 

 

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